The Price of Progress

If you have been part of the Atlantis Rising circle for a while, you have probably noticed that with issue #57 some of our prices changed, a development which, in all probability, did not make you happy. So, in the interest of maintain­ing our respected position as a merchant in the public bazaar, and of maintaining the appreciation of our best cus­tomers, if you will forgive us, we would like to take this opportunity to present our wares in the most favorable light.

First, there is the matter of our newsstand cover price, now $5.95 in the U.S. and $6.95 in Canada. We had main­tained the previous price for over 11 years, and we would have been happy to keep it that way. Unfortunately, though, as we have continued to make improvements and as our many expenses have kept growing we have found ourselves forced to pass along some of those costs to our customers. In recent months we have upgraded our paper, and im­proved our printing technology to provide a better and more colorful magazine. Those changes do not come cheaply. In the meantime the competition has already raised its prices. When we finally decided to change our price, we were the last publication in our particular niche to do so. But, so much for the downside. The good news is, our postal sub­scription price in the U.S. is unchanged, at least for now. So if you haven’t previously taken advantage of the savings available to subscribers, now is the time to lock in your special low price for at least a year or two. (A new six-issue subscription is still $24.95 and the 12-issue is still $40. The renewal price is an even better deal—$19.95 for 6 issues, and $33 for 12.) Think of it as an investment.

Over the last six years, we have provided Internet connected computer users with an alternative to paying for the magazine—downloading the PDF edition from our web site (www.AtlantisRising.com). We have always wondered if this practice was entirely in the best interest of the magazine but we have felt that, for a building enterprise, the in­creased exposure was worth it. Now, in the face of rising costs on every front we have decided that this is a service which we can no longer afford to offer for free. It remains, however, a bargain. The current issue or any back issues which have been published in PDF form (#26 and later) can be downloaded for $2.95 each, less than half the news­stand price. Online subscriptions are an even better bargain (6 issues for $14.95 or 12 issues for $24.95). Don’t send us a check for an online subscription, though. For that, you must sign up and pay online. You may use a credit card or your PayPal account. For details go to AtlantisRising.com and click on the PDF link. You can, however, still order CDs of our back issue PDFs directly from our office; just call our toll-free order line at 800-228-8381.

We have also been forced to raise our shipping and handling charge (for those orders which require it) to $5.95 for the first item and $2.50 for each additional. Just in case you hadn’t noticed, postal and other shipping costs have been rising steadily throughout the 10 years since we instituted the previous policy.

So much for the bad news. The good news is that by getting our income and costs into better alignment we expect to achieve a healthier publication and to be able to do an even better job of keeping Atlantis Rising the publication of record for ancient mysteries, unexplained anomalies and future science—a bargain at any price.

P.S. Since we bring up the brighter future, to which we all look, we must not fail to mention the forthcoming publication of our second book from Inner Tradition/Bear publishing. Watch for Forbidden Religion, the follow-on ti­tle to our best-selling Forbidden History, which should be in stores by November in time for Christmas. You will, of course, be able to order it from Atlantis Rising.

BY J. DOUGLAS KENYON

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